Sunday, April 29, 2007

Advertisements and Cricket telecast

If you had been one of those who were annoyed by advertisements, while watching cricket world cup matches, even during an over when captain was setting the field or bowler was viewing and concentrating, you have a friend in Steve Waugh.

Steve Waugh has recently said,

"...However, the custodians of the game in India must protect it against the over-commercialisation taking place on television. It is annoying, ridiculous and an insult to the game to see an advertisement being squeezed in just because the bowler has not reached the top of his run-up. The telecast in India is unwatchable, and since I was watching the game at a bar with a few others, I could see that I was not the only one put off by the advertisements. Youngsters are missing out on vital commentary, since most comments are cut off the minute an over is called, or when a wicket falls. These are not good signs for Indian cricket, and some body needs to protect the game from becoming devalued in this manner. Everybody must remember that the advertisers are there to promote the game, the game cannot be reduced to a vehicle that promotes the advertisers..."

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