The United Nations Educational, Scientific and Cultural Organisation (UNESCO) has dissociated itself from the ongoing media campaign and Internet voting to pick the "Seven New Wonders of the World", saying the exercise is a complete private undertaking.
A press note issued by UNESCO said it is not involved in the campaign and there is no linkage between its World Heritage protection programme and the ongoing campaign.
Read more here.
The campaign was launched in 2000 by Bernard Weber in his private capacity. Why did the UNESCO release the disclaimer now?
Is there a business angle to it? Maybe an enterprising way of building the brand value!!
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